Toronto's NBA All-Star Pitch
MLSE's pitch for the 2016 NBA playoffs resonated with the historic significance of basketball's Canadian roots. With 2016 marking 125 years since James Naismith, a Canadian, invented the sport, Toronto became an emblematic choice for hosting the first NBA All-Star Game. MLSE leveraged this milestone to showcase not only the city's passion for basketball but also its rich cultural heritage. The proposal highlighted Toronto's state-of-the-art facilities, vibrant fan base, and logistical prowess, emphasizing how the event would celebrate basketball's evolution while honoring its origins. MLSE's professional pitch underscored the opportunity to unite global basketball enthusiasts in a memorable celebration of the sport's enduring legacy.
Service
Art Direction, Event Pitch
Client
MLSE
Year
2014
The Pitch
The pitch package exuded luxury and innovation, featuring a custom laser-engraved aluminum case with a hand-stamped leather interior. Complemented by an interactive iPad experience and a captivating pop-up book, it delivered a multi-sensory journey, elevating the presentation to a realm of sophistication and engagement that mirrored the prestige of the NBA All-Star experience.
