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Tim Hortons
Taking the in-store experience and excitement of rolling up the rim on-line. Then combined two things Canadians love most: coffee and hockey.
Service
Art Direction, Gamification, Social, Digital Campaign
Client
Tim Hortons
Year
2014
Roll up the Rim
Developed a digital solution that let customers experience the excitement of rolling up the rim no matter where they were. Building the logic, gameplay, and creative that mirrored the in-store suspense and rewards.
Collect to win
Built on the success of our Digital Roll-Up Contest, we created a game of our own. Collect to Win was introduced to build excitement during the winter months and combined two things Canadians love most: coffee and hockey. The more people played, the more they had a chance to win.
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