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Pure Leaf Iced Tea

Launching Pure Leaf Iced Tea into the Canadian market, executing a 100% digital influencer social campaign, supported by private and public tea tasting experiences. This was the first time PepsiCo. didn't support a launch campaign with TV. The launch was a huge success and became the gold standard for future product launches. 

Service

Social, XM

Client

Pepsi Co.

Year

2015

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