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Pure Leaf Iced Tea
Launching Pure Leaf Iced Tea into the Canadian market, executing a 100% digital influencer social campaign, supported by private and public tea tasting experiences. This was the first time PepsiCo. didn't support a launch campaign with TV. The launch was a huge success and became the gold standard for future product launches.
Service
Social, XM
Client
Pepsi Co.
Year
2015








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