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Fairstone
When Walmart and Fairstone Bank sought our help, their rewards Mastercard microsite was confusing, off-brand, and not meeting conversion targets. We simplified the sign-up process, enhancing brand communication. Our goal was to create a more conversational, inviting, and human user experience, moving away from the stiff legal form it once was.
Service
Client
Financial
Walmart / Fairstone
Year
2021
Our new rebuild integrated backend APIs with session management, user databases, and credit bureau coordination in a headless CMS. This flexible stack allows for additional features like promotions and cross-marketing. In one month, marketing clicks rose by 89%, and completion and approval rates increased by 66% and 52%. The engaging experience proves our success.
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